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World Cup 2022 – Al Janoub Stadium Experience

Immersive sports storytelling meets real-time 3D technology.

Doha Pano Media created a fully immersive virtual studio experience centered around the iconic Al Janoub Stadium during the FIFA World Cup 2022. The aim was to enhance sports coverage through a dynamic and visually compelling 3D environment — offering audiences a fresh, elevated way to engage with tournament highlights, match analysis, and expert commentary.

Using Unreal Engine, we designed a custom-built 3D studio inspired by the architecture and atmosphere of Al Janoub Stadium. The presenter was filmed in a green screen environment and composited into the virtual set to deliver real-time commentary from within the digital recreation.

Key Features

• Stadium-Inspired Studio Design:
  A sleek 3D environment that echoes the curves, tones, and textures of Al Janoub Stadium.

• Live Presenter Integration:
  Chroma footage of the presenter was embedded into the virtual set to create the illusion of being inside the stadium.

• Data-Driven Graphics Integration:
  The studio included designated areas for motion graphics, match stats, live feeds, and dynamic visuals.

• Cinematic Motion & Lighting:
  Real-time camera movement and ambient lighting created a broadcast-grade presentation with depth and realism.

Final Outcome

This project offered a modern, immersive twist on traditional sports broadcasting — blending architectural storytelling with real-time 3D to celebrate one of Qatar’s most iconic World Cup venues in a high-impact virtual format.