About This Project
Abdullah Abdulghani & Bros. Co. W.L.L
Lexus Qatar main showroom
360 virtual showroom developed by Doha Pano Media & Advertising
Automotive industry has started to look for more innovative ways to take the customer experience to the next level. With 360 virtual tours, car dealers are able to boost their sales, reduce costs and get data driven insights. Our client Lexus Qatar has stepped into this digital interactive world and chose Doha Pano to lead the development of a highly advanced and fully interactive 360 virtual tour for the Lexus Qatar main showroom.
Doha Pano Media team led this multilevel project to develop a highly advanced and fully interactive 360 virtual tour for the Lexus Qatar main showroom which is located on C-Ring in the city of Doha. The 360 virtual tour features Lexus latest key vehicle models LX750, LC500, GX420, ES360, LS500, IS350, UX200, RX350 and the most sought-after RC F Track Edition.
Interior of Lexus LX570 2021 Model
This highly advanced 360 virtual showroom is fully interactive and was developed to take website users, visitors and potential buyers through a unique experience to explore Lexus showroom and vehicles from the comfort of their homes.
Doha Pano Media placed their expertise, customized photography techniques and highly advanced equipment to capture each angle of the featured Lexus vehicles, giving the user an in-depth insight to the Lexus vehicles from the front, sides, rear and their interior. Vehicles interior were captured with special techniques to highlight every little detail of the vehicle to reveal the luxurious touches of Lexus models in pixel perfection.
Prospected clients can walk around vehicles and step into the driver’s seat with having some advanced functions and views techniques, like the ability to open and close the vehicle hood (bonnet) to check out the engine and view the vehicle’s trunk to see its actual size and capacity.
Highly interactive features such as “Start Engine” button was added to all featured Lexus vehicles to allow the user to listen to the actual sound of the engine and feel its power.
Other highly interactive features include “ Pop Up Information Messages” for each of the featured Lexus vehicles which provide high-resolution images slide show and relevant product videos.
Through the Lexus 360 virtual showroom, users can “Book a Test Drive”, engage in an “Instant Chat” with sales representatives and “Shop Online” with a click of a button.
A especially Japanese-Qatari background music was composed and produced for the Lexus 360 virtual showroom. The soundtrack was integrated into the 360 virtual tour to give the user a true Lexus experience.
Image captured from the official Lexus website https://www.lexusqatar.com/
The highly advanced and fully interactive 360 virtual tour of Lexus-Qatar main showroom which was developed by Doha Pano Media was not only hosted on the Lexus-Qatar website, but the client has decided to place it as their landing page for Lexus Qatar official website www.lexus-qatar.com which further affirms the ability of Doha Pano media to produce high quality 360 virtual tours.